NEW PATIENT WORKSHOP: Day 1
- Effective New Patient Marketing: an Introduction and Overview.
- The Future of Dentistry: Find out about the demographic trends the industry is taking and how to take advantage of this in your practice.
- Your New Patient “Machine.” Identifying the new patient “contact points” in your practice and how to make each contribute to your success.
- The Three MUSTS of any marketing.
- Marketing and Communication – Make sure your message stands out and is heard.
- Market Research & Surveys: These are the difference between a profitable marketing campaign or a very expensive way to “learn a lesson.” We’ll also cover how to apply this to every aspect of your marketing effort.
- Survey Results & Tabulation: When you sign up, MGE provides an easy to do survey for your best patients. When you arrive at the seminar, you’ll find out what they reveal about your practice along with how to use this information to get more new patients.
- Marketing Content: What you say and how you say it has everything to do with response! Manage your marketing message.
- Marketing Your Practice: Exercise your marketing muscle; take what you’ve learned so far and put it to the test! Begin to construct your marketing campaign.
NEW PATIENT WORKSHOP: Day 2
- External Marketing – Mailings: Whether you’re sending postcards, newsletters or any other type of print ad, these are lessons you’ll need to be successful. We’ll cover costs, methods and what gets the best response – along with how to save money and maximize the effect of your marketing dollar.
- External Marketing – Internet: Discover the formula for a successful website, along with the basics of Search Engine Optimization (that’s easy enough for anyone to do). We’ll also show you the exact steps to make your website get more new patients, along with what it should actually cost for Internet marketing (hint: Most people spend too much…because they are missing this information).
- Most dental new patient marketing efforts fail. Why? And what you should do to avoid becoming a “statistic.”
- Success: We’ll show you examples of successful marketing done by current MGE clients.
- Initial Contact – New Patient Phone Calls: You may be losing up to 50% of your new patients – before you even meet them! Find out how to turn any new patient call (including the “shopper,” and “second
opinion”) into a NEW PATIENT!
- Internal Marketing Strategies: Get an easy to implement, foolproof referral strategy that can turn a $50 investment into thousands! We’ll also cover the fundamental laws of internal marketing success.
- Your Marketing Campaign: Put it all together and walk out with a specific marketing strategy for your office!
- Special FREE Bonus: Chances are there are thousands of “inactive” patients in your files. We’ll give you a turn-key, step-by-step Reactivation System to make these patients active again!