The ULTIMATE Internal Marketing Seminar – San Francisco

April 25, 2020
Hilton San Francisco Financial District
750 Kearny Street
San Francisco, CA 94108

This event may be delivered virtually depending on coronavirus progression

We are currently monitoring the situation regarding COVID-19 and social distancing guidelines. Depending on the situation over the next two months, this event may take place virtually instead of in-person as originally planned. If delivered virtually, the seminar will be live-casted online so that you may attend on your computer at your home or office. Either way, this event WILL still take place. So please go ahead and register using the form on this page. And then we will keep you updated via email. We thank you for your understanding and encourage you to take all precautions you can to keep yourself and others healthy! We at MGE are currently available to provide help if you need any advice or assistance in navigating this situation for your practice so that you can retain stability and be set up to succeed going into the future. Fill out the form on this page to get immediate help or contact us at (800) 640-1140 or

Over 20,000 people have attended these seminars!

Get more new patients—spend less!

Use revolutionary internal marketing techniques and an exceptional customer service system to create a flood of patients into your practice!

This is a one-day seminar that teaches you how to streamline all of the new patient contact points in your practice to begin generating more new patients — regardless of any external marketing efforts!

MGE Management Experts, Inc. is an approved AGD provider of Continuing Education. This seminar is 100% free of charge, and you are not obligated to purchase anything upon attending.

Included in this seminar:

  • Revolutionary internal marketing techniques to make your practice generate more new patients—with little (or no) expense!
  • Streamlined customer service systems that maximize your practice’s new patient potential.
  • Every step of the way from turning phone calls into long-term, loyal patients who refer others to you as well.
Tuition: FREE

CE Credits: 4.5

MGE: Management Experts, Inc. is an approved AGD provider of Continuing Education. This seminar is being given 100% free of charge, and you have no obligation to purchase anything upon attending.

**Attendance is free for the doctor plus two staff. If you would like to add more staff, please contact us.**

MGE Management Experts Inc. is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state of provincial board of dentistry or AGD endorsement. The current term of approval extends from 4/1/2018 to 3/31/2021. Provider ID# 305927. SUBJECT CODE 550. METHOD “L”

Seminar Agenda



  • Ultimate Internal Marketing — An overview: What is it? What REALLY works to get more new patients—for little (or no) expense?
  • Referrals, Referrals, Referrals: We all want more! Learn how to take advantage of the #1 reason patients refer – and trust us – it’s not what you think!
  • The Front Desk—your internal marketing dream…or nightmare: The five critical points that make the difference between a missed opportunity and a new patent!

LUNCH BREAK 12:00 PM – 1:30 PM


  •  Presentation about MGE & MGE services.


  • The Ultimate New Patient Experience: Certain customer service issues in your office may be driving new patients away! Learn how to create a New Patient Friendly environment that actually generates more new patients!
  • The Ultimate New Patient Exam—We’ll walk you through from start to finish, demonstrating how to turn a new patient into a patient for life – who refers!
  • Special Bonus—Ultimate Reactivation Strategies: How to reactivate the “inactives” in your patient base and get (and stay) busier.

Course Objectives:

  • Teach effective front desk and phone skills
  • Define internal marketing and show how it can be used in a dental office
  • Outline a great new patient experience
  • Provide useful tips for maximizing new patient referrals


“The lessons from my MGE training are woven into just about everything my staff and I do to market the practice. Since I’ve been a client, I’ve seen an increase from 19 to about 55 new patients per month!” – Charmaine Johnson, DDS Ft. Lauderdale, FL
“MGE taught us how to optimize our marketing for an excellent return on investment. And ever since we started with MGE, we’ve consistently averaged at least 100 new patients per month!” – Ken Cirka, DDS Philadelphia, PA
“New patient numbers increased almost immediately after coming to MGE. It was simple, we learned what we needed to do to attract more new patients, did it and it worked. We have gone from seeing an average of 16 to 80 new patients per month” – Vladimir Gashinsky, DDS Milburn, NJ
“I came to MGE and BAM! This was amazing material! We’ve explored new innovative ways to market and reach new people that come and enjoy the marvelous environment that we have. Now we average 220 new patients!” – Ramon Padilla, DDS Naples, FL


Seminar Speakers

Neil Winteregg

Being the son a dentist and a having professional background in management, Neil possesses a unique insight into dental practice growth and management. After completing his management education, Neil joined MGE, one of the largest dental practice management training firms in the world, to work with his dad, Dr. Greg Winteregg. Since then, Neil has consulted or lectured to thousands of dentists and their teams on the subjects of case acceptance, PR and management. With business of dentistry in his DNA Neil knows how to help any dentist take their practice tothe next level!
Hendrick Gonzalez, DDS

Dr. Hendrick Gonzalez came from Cuba to the US in the year 2000, with the dream of opening his own dental practice. Within three years he’d obtained his license and then purchased a three op, two assistant practice collecting about $200,000 a year in Santa Maria, CA. In 2007, he started looking to learn more about practice management and business skills, so he enrolled in the MGE Power Program. Since graduating the program, he grew his practice to 15 ops, more than 40 employees and $6.5 million a year. In 2018 he sold his practice and now spends his time with his family and teaching and helping others.