Why Training Instead of Consulting
At MGE we believe that training the doctor and his or her staff is the only effective way to bring about lasting results in practice performance and statistics. In our “fast-food” society, people have developed a tendency to look for the easiest – as opposed to the most effective – solution to their problems. Taking the easy way out, they are often disappointed by the results.
Common sense dictates that anything worth having might take some work. As a dental professional, you’ve experienced this personally – your ability to practice is the result of hard won knowledge and practical experience.
Similarly, practice management issues (not enough new patients, poor case acceptance, lack of practice growth, low profitability, staff issues, etc.) have at their root a lack of know-how. Sure, you could hire someone to provide “advice” about these issues. Or, you could hire someone to come in and do it for you. Hiring an advisor makes you dependent on them. Bringing someone in to do it for you bypasses the person who should be handling it – you or your manager. Why? It’s your practice. You should know how to handle these things. You are ultimately responsible for it. This is why we take the training approach.
Teaching You How to Solve Your Management Problems
The MGE: Management Experts Program is extensive. We cover just about every aspect of practice management. Generally speaking, the average MGE client trains on marketing and communication before getting into organization issues. Why? If the practice is not productive, there’s not much to organize! Realizing their production potential and now managing a growing practice, clients (and their office managers) progress onto the organizational training (which includes training on efficiency, staff management, statistic management and executive/leadership skills) as these skills are now all the more valuable.
Now, we don’t just put someone through a course and say: go do it. Most MGE services follow a two-step approach:
1) Training: The doctor and/or manager or staff learn effective techniques to address a situation or area (i.e. executive skills, marketing, etc.). MGE training methods are both fun and intense. Whether you’re doing an individual course in our courseroom or attending a seminar, ability to actually apply the information is the most important consideration.
2) Implementation. Our practical consulting department is not there to give you “advice.” While we provide guidance throughout your training to ensure you’re on the right track, their primary mission is to ensure you are applying what you’re learning on the program to good results that show up in statistics, profitability, less stress and success. They are also available for phone follow-up while you’re back at the office.