Last updated on May 1st, 2019 at 04:00 pm
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If you are spending money on marketing — any marketing — the sole purpose is to drive traffic to your practice.
This is in the form of phone calls to your reception, and if you are using “contact us” forms on your website or any marketing landing pages, in the form of electronic notifications.
But what happens from there?
If you don’t have your office set up to handle and CONVERT these reaches into scheduled appointments, then your marketing spend will be wasted.
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