Upcoming Locations & Dates

St. Petersburg, FL or online live-stream - January 6-8, 2023
St. Petersburg, FL or online live-stream - February 3-5, 2023
St. Petersburg, FL or online live-stream - March 3-5, 2023
St. Petersburg, FL or online live-stream - March 31-April 2, 2023
St. Petersburg, FL or online live-stream - May 4-6, 2023
St. Petersburg, FL or online live-stream - June 8-10, 2023
St. Petersburg, FL or online live-stream - July 13-15, 2023

Thousands of dental professionals attend every year. Now’s your chance! Mention the website to get a discount on the seminar tuition price.

Increase your case acceptance.
When you use the information for your case presentations, patients understand their treatment plans like they never have before. They in turn want the treatment they need. To be frank, it can make you feel good to be a doctor again.

Improve communication with every patient.
These seminars teach you easy, effective methods to communicate with your patients and handle objections so they accept and pay for the treatment plans.

Do what’s best for the patient.
No more feeling like insurance companies are dictating treatment. And “phased” treatment plans to accommodate insurance coverage becomes more and more of a thing of the past.

With all of this in place, collections rise, your patients are healthier, and the practice runs smoother.

Alla Dorfman DDS a client at MGE Management Experts
"One month after completing the first seminar, our collections almost tripled! Overall, the MGE Communication & Sales Seminars made me more confident and my treatment presentations are far more efficient. I’ve definitely gained the ability and the confidence to communicate with all of my patients—for small and large treatment plans. And it’s helped with more than just my patients; I’m also communicating better with my staff and even my husband and kids at home. " — AD, DDS

"The MGE Communication & Sales Seminars were great! After doing the seminars, we became completely comfortable presenting cases of any size — regardless of cost. It’s made dentistry fun again and we’re helping more patients. Our collection rate doubled after just the first seminar!" — VL, DDS & QL, DDS
Real Seminar Results

The average increase after 1 month is… 20% ($13,796) per month
The average increase after 3 months is… 24% ($16,000) per month
The average increase after 12 months is… 36% ($24,448) per month

These numbers are based off a study taken from 127 randomly selected dental practice owners that attended the ABC seminars between 2015 to 2018.

What will you learn at these seminars? Here are some of the highlights:

  • How to address and overcome patients’ questions or concerns about treatment
  • How to help the patient go beyond “just what the insurance covers” when they need further treatment
  • Why every person reacts differently and how to connect with each personality type so your presentation will resonate with them
  • What makes the diagnosis land home in a person’s mind – so they truly understand why they need the treatment and how important it is?
  • Working enough time into the schedule for case presentations and consultations
  • Uncovering the true barrier to accepting treatment (it’s usually not actually the money)
  • Presenting treatment options so that the patient opts for the ideal treatment plan
  • Using visual aids to make the diagnosis and ramifications more real to the patient
  • Getting the patient on your side to help overcome barriers together and work out financial arrangements, rather than you just talking at them and trying to convince them
  • Evaluating where the patient is at in the sales process and what you need to do to get them closed doing the full treatment they need
  • How the whole team can contribute to case acceptance and treatment plan completions
  • The best way to do the “hand off” from the Doctor to the Financial/Treatment Coordinator
  • Guidelines for making solid financial arrangements and/or accepting payment prior to scheduling treatment
  • The morning huddle: identifying patients with outstanding treatment and case presentation opportunities before the day starts, so everyone is coordinated and can plan intelligently to make production targets
  • Crafting the perfect patient experience in your office, from the first time they pick up the phone through the exam and starting treatment.
  • Tools to communicate effectively with patients and team members
  • And MUCH more!
Not convinced yet?

There's a reason thousands of industry leading dentists have attended these seminars. Hear what they have to say:

Get Started Today!
For more information, call (800) 640-1140 or fill out the form below and an MGE team member will contact you shortly. We look forward to speaking with you!

About the Seminars



Who not to sell to: While this may sound strange (learning who not to sell to at a sales seminar), this information is extremely powerful. We’ll show you how to identify and handle what we call the “Problem Patient,” in most cases before a bur ever touches a tooth. While some patients are easy to manage and others can be difficult, some (a small percentage) can create havoc in your practice and make your job seem unrewarding. The “Problem Patient” comes in all shapes and sizes and can be from any socioeconomic background. They all do however, share very specific characteristics which you’ll learn at Seminar A.

“De-Stressing” Case presentations – how to take the stress and discomfort out of the case presentation process, including the financial discussion (regardless of the size of the case): We’ll show you how to stay focused and comfortable during the “sales process.” You won’t be afraid of or uncomfortable about selling (or the financial discussion) by applying this information.

Case Presentations – The Right Attitude: Start off on the wrong foot and your case presentation can go south – very fast. What starts as a large treatment plan ends up with a patient “just doing what insurance pays,” if anything. This can get so bad that some doctors don’t even present a full treatment plan fearing that the patient will become upset. By maintaining the proper attitude and addressing the case with your patient the right way, you’ll present, and patients will begin to accept full treatment plans – regardless of insurance coverage.


Different Types of People (Patients):  People are different. We’ve all known that on some levels all of our lives. But, if this is the case, how can you communicate effectively with anyone who walks through your door? Twenty percent of the patients who walk in are easy to handle. Twenty percent can be trouble (see Seminar A). This means sixty percent (the majority) may not be the easiest to manage –  but they can all be turned into great patients. Learn how to identify, communicate with and manage different types of patients to turn them into long-term patients who follow through with treatment.

The Sales Process:  Everyone, we repeat, everyone goes through, in sequence, five very specific phases when buying a service or product. This may be fast or it may be slow. Chances are you’ve had patients on the cusp of going ahead with their treatment, only to give up and let them walk out the door. Find out how to identify these phases and which “phase” a patient is in while you’re presenting a case. We’ll also show you how to move them through this process and go ahead with treatment.

Objections: Discover how to assist your patients to overcome barriers and objections to paying for and starting treatment.

The Source of Sales Failure:  Learn the source of sales failure (and how to avoid it).

Maintaining an Environment that Promotes Success: One of the biggest problems with any seminar is the “high” afterwards followed by the eventual “sag” of non-application. We’ll show you what causes this and how to avoid it, along with how to maintain an upbeat, professional, successful environment in your office that makes coming to work (for you and your staff) fun and productive.


Communication: Communication is the cornerstone of human relations. It’s also the most important component in the sales process. It also happens to be one of the most misunderstood subjects you can find anywhere! Find out what communication really is and how to truly “connect” with your patients (or anyone for that matter). Learn the formula to excellent, effective, professional communication – that gets results!

Treatment Options: Options are a part of any treatment discussion with a patient. At the same time, we’d all prefer that patients accept the option that’s best for both their clinical and personal situation. Find out how to discuss options so that patients select the one that best fits their situation – as opposed to the cheapest one available.

Patient Finances: “I can’t afford it,” is a common enough objection. Especially in these more challenged economic times. However, in a majority of cases a patient will say this regardless of whether it’s true or not. They will then turn around and buy something (like an expensive handbag) that doesn’t positively impact their dental health. Many dentists find this quite frustrating. Learn how to handle the financial discussion with patients so that they make the best choice for their health.

Practice Income: Learn the basic rule that determines practice income.

The Four Steps of Selling: We present the four basic steps of presenting a treatment plan from start to finish. Ultimately, it’s up to your patient to decide whether they’re going to go through with a treatment plan. Using these steps, you’ll be able to really “reach” your patients and get them truly motivated, resolute and committed (i.e., financially) about pursuing needed treatment.

MGE Management Experts Inc. is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state of provincial board of dentistry or AGD endorsement. The current term of approval extends from 4/1/2018 to 3/31/2021. Provider ID# 305927. SUBJECT CODE 550. METHOD “L”

"After just the first Communication & Sales Seminar, our monthly collections immediately jumped by 35%! The MGE Communication and Sales Seminars gave me the best of both worlds: I'm doing more of the dentistry I love while at the same time making my patients happier and healthier." — JG, DDS

"By the time I finished all three of the MGE Communications & Sales Seminars, collections had nearly doubled!" — CS, DDS

"I love it, because not only am I doing more of the dentistry I love, but my patients are making the best decision for their health and are very happy as a result. The first seminar spurred the largest increase in collections I'd ever had. I saw an increase of 250% within one month!" — TL, DDS

"I now know how to explain treatment in such a way that patients truly understand. I also learned how to effectively address any questions, concerns and objections they might have. As a result of the MGE Communication & Sales Seminars, our treatment acceptance rate is much better, and we've increased by 55% per month in collections." — NP, DDS

"Every time we went to an MGE Communications & Sales seminar, production would go up immediately when we got back to the office. I mean every time we went to MGE. After doing these seminars I can see that my communication with patients is much better. I'm much more focused and able to see where my patients are coming from and how I can get through to them." — DD, DDS

"The seminars gave me the tools I needed to focus on what mattered: the patient getting the treatment they needed. The seminars gave me the ability to comfortably present full treatment plans and get them accepted; without worrying about insurance coverage or finances. The month following just our first MGE Communication & Sales Seminar, our production and collections went up by over 60%!" — AV, DDS & MS, DDS

"We did the MGE Communication & Sales Seminars in late 2014 and were in awe; this was stuff we weren't hearing anywhere else in the industry. Our collections increased by 50% per month! It was like they had been inside our practice and knew all the little things we struggled with, exactly how patients behaved, and everything that we know, deep down, needs to change but nobody talks about." — RS, DDS & VS, DDS

* Results may vary from client to client, especially depending on the client’s degree of dedication to positive change. As such, no particular result can be promised or guaranteed to any client. The testimonials and information on this page are not a guarantee of results of any kind. MGE: Management Experts, Inc., hereby expressly disclaims any and all warranties expressed and implied, including without limitation all implied warranties of merchantability and fitness for a particular purpose.

"The MGE Communication & Sales Seminars were an absolute wealth of material. We applied what we learned and it worked! Case acceptance improved and my confidence soared! Because I’m able to better communicate with my patients, more of them fully understand and accept treatment. My drive and purpose increased. I’m fully focused on im-proving somebody’s health; I’m giving them more years, giving their teeth more years." — MO, DDS
Get Started Today!
For more information, call (800) 640-1140 or fill out the form below and an MGE team member will contact you shortly. We look forward to speaking with you!

Welcome to Florida!
The MGE Communication & Sales Seminar Series is located in St. Petersburg, FL. Enjoy your stay here by going to one of our award-winning beaches, or take a short drive to Downtown St. Petersburg for some great shopping, restaurants and attractions. We're even a short drive from Tampa, where you can find the perfect mixture of historic architecture and modern landmarks, along with it's upscale shopping and dining in Hyde Park.

Last updated on December 17th, 2022 at 01:43 pm